Beyond the garden
True experience is the one that can generate others, opening up to the unexpected that every creative collaboration can inspire. For this reason, AMF's experience always involves new travel companions: brands and personalities from the fashion world, managers and designers, but also excellences from other disciplines – starred chefs, professors and journalists of great open-mindedness – to be able to go beyond the garden. It is in our nature – as women and men, as a company that combines technology and creativity – to recognize and activate new connections.
ESPACE D’O
AMF Group has opened its new space for creative contamination where fashion has always been synonymous with culture, revolution, and lifestyle. Located at the Palais Royal, in the heart of Paris, ESPACE D’O epitomises the solid creative and entrepreneurial connection between Italy and France, Venice and Paris. This is where history meets innovation, and constellations of expertise and collaborations give life to new creations.
ESPACE D’O houses AMF Group’s offices, a metalworking atelier, The Restory luxury aftercare service, AMF Group’s pastry chef Andrea Tortora’s high-end confectionery shop, and the Chaînothèque, the precious archive that preserves 120 years of fashion and theatre history.
You can visit ESPACE D’O by appointment only. Please write to espacedo@amfgroup.tech
We are naturally predisposed to innovation, to see unprecedented possibilities in the encounter of different paths.
SWAROVSKI
GEMSTONES DIVISION
Being sensitive to beauty – artistic or natural – is for AMF both a precondition and a result of working with the Fashion Industry. Events such as IMAGINARIUM, born from the collaboration with Swarovski Gemstones, are the natural consequence: splendid stage jewels worn by Maria Callas, on display in our headquarters with an elegant minimal setting and an immersive atmosphere. This is just one of the examples of our desire to read the Fashion Industry in a broader horizon, creating synergies between excellences.
MATTHEW M. WILLIAMS
FOUNDER OF ALYX AND ARTISTIC DIRECTOR OF GIVENCHY
Sustainability as an ingredient of the brand. More than a prevailing flavor, the element that gives meaning to the whole and gives it that unmistakable taste, which you immediately recognize and appreciate over time. This is the ingredient that designer Matthew M. Williams, a disruptive, atypical and transversal figure in contemporary fashion, founder of the ALYX brand and Artistic Director of Givenchy, has found in AMF. So much so that we were involved in the workshop on sustainability that innovates, developed at the HXOUSE think-center in Toronto, Canada.
ANDREA TORTORA
CHEF AND MAÎTRE PÂTISSIER
You talk about ingredients and you think of great cuisine. And to the typically Italian ability to combine tradition and innovation – learning to mix genuine ingredients in new, surprising recipes. This is why cooking becomes much more than a metaphor for AMF. And the maître pâtissier Andrea Tortora much more than an innovator of taste – rather, one of our mentors and inspirers in the ancient ars combinatoria. A travel companion when the senses, duly educated and stimulated, open the mind to the new.
DOMENICO BISCARDI
JOURNALIST AND LECTURER AT THE ÉCOLE DU LOUVRE
Man is what he eats, said a philosopher, completing the ancient vision that depicts us as animals endowed with logos – reason and speech. And so in our creative mix and in the tailor-made events that we love to organize for our customers, the contribution of Professor Domenico Biscardi is hardly missing: journalist and professor at the École du Louvre, he is our reporter to discover the intertwining of culture between Italy and France.
YOUNG, BUT NON LEAST
AMF's versatility, its original synthesis of aesthetic sensitivity and technical-scientific knowledge and the now long experience gained alongside the big fashion houses, give our company the natural role of mentor for emerging designers: we like and feel the responsibility to inspire and be inspired by those who have an outsider look – absolute beginners or talents who have just started to get noticed.